ASH

10.01 Ash

SKU PF019090
Tube - 100 ml
Permanent cosmetic coloring cream
Lightest Soft Ash Blonde
Say bye-bye to copper highlights. Extra natural results with no unwanted residues
Color : 10.01 - Lightest Soft Ash Blonde
  • 8.44+ - Light Intense Copper Blonde
  • 7.4  - Medium Copper Blonde
  • 8.4  - Light Copper Blonde
  • 9.4  - Very Light Copper Blonde
  • 6.45 - Dark Copper Mahogany Blonde
  • 7.45 - Medium Copper Mahogany Blonde
  • 4.22S - Medium Ultra Intense Violet Brown
  • 5.22S - Light Ultra Intense Violet Brown
  • 6.41 - Dark Copper Ash Blonde
  • 8.41 - Light Copper Ash Blonde
  • 7.66 - Medium Intense Red Blonde
  • 5.26 - Light Violet Red Brown
  • 6.26 - Dark Violet Red Blonde
  • 5.66S - Light Super Intense Red Brown
  • 6.66S - Dark Super Intense Red Blonde
  • 7.17 - Medium Ash Matte Blonde
  • 9.17 - Very Light Ash Matte Blonde
  • 6.7 - Dark Matte Blonde
  • 4.51 - Medium Mahogany Ash Brown
  • 6.51 - Dark Mahogany Ash Blonde
  • 5.53 - Light Mahogany Golden Brown
  • 6.53 - Dark Mahogany Golden Blonde
  • 7.53 - Medium Mahogany Golden Blonde
  • 5.35 - Light Golden Mahogany Brown
  • 6.35 - Dark Golden Mahogany Blonde
  • 7.35 - Medium Golden Mahogany Blonde
  • 5.32 - Light Golden Violet Brown
  • 6.32 - Dark Golden Violet Blonde
  • 7.32 - Medium Golden Violet Blonde
  • 8.32 - Light Golden Violet Blonde
  • 9.32 - Very Light Golden Violet Blonde
  • 5.00 - Light Intense Brown
  • 6.00 - Dark Intense Blonde
  • 7.00 - Medium Intense Blonde
  • 8.00 - Light Intense Blonde
  • 9.00 - Very Light Intense Blonde
  • 1 - Black
  • 2 - Darkest Natural Brown
  • 3 - Dark Natural Brown
  • 4 - Medium Natural Brown
  • 5 - Light Natural Brown
  • 6 - Dark Natural Blonde
  • 7 - Medium Natural Blonde
  • 8 - Light Natural Blonde
  • 9 - Very Light Natural Blonde
  • 10 - Lightest Natural Blonde
  • 4 - Cool Medium Natural Brown
  • 5 - Cool Light Natural Brown
  • 6 - Cool Dark Natural Blonde
  • 7 - Cool Medium Natural Blonde
  • 8 - Cool Light Natural Blonde
  • 9 - Cool Very Light Natural Blonde
  • 8.11 - Light Intense Ash Blonde
  • 6.11 - Dark Intense Ash Blonde
  • 7.11 - Medium Intense Ash Blonde
  • 4.1 - Medium Ash Brown 
  • 5.1 - Light Ash Brown
  • 6.1 - Dark Ash Blonde
  • 7.1 - Medium Ash Blonde
  • 8.1 - Light Ash Blonde
  • 9.1 - Very Light Ash Blonde
  • 10.1 - Lightest Ash Blonde
  • 10.01 - Lightest Soft Ash Blonde
  • 7.21 - Medium Violet Ash Blonde
  • 8.21 - Light Violet Ash Blonde
  • 9.21 - Very Light Violet Ash Blonde
  • 10.21 - Lightest Violet Ash Blonde
  • 9.2 - Very Light Violet Blonde
  • 1.11 - Blue Black
  • 1000 - Blue
  • 000 - Lifting Reinforcer
  • 410 - Ash Intensifier
  • 6000 - Red Intensifier
  • 5.3 - Light Golden Brown
  • 6.3 - Dark Golden Blonde
  • 7.3 - Medium Golden Blonde
  • 8.3 - Light Golden Blonde
  • 9.3 - Very Light Golden Blonde
  • 7.13 - Medium Ash Golden Blonde
  • 8.13 - Light Ash Golden Blonde
  • 9.13 - Very Light Ash Golden Blonde
  • 7.31 - Medium Golden Ash Blonde
  • 8.31 - Light Golden Ash Blonde
  • 9.31 - Very Light Golden Ash Blonde
  • 10.31 - Lightest Golden Ash Blonde
  • 11.00 - Super High Lift Natural Blonde
  • 11.11 - Super High Lift Ash Blonde
  • 11.20 - Super High Lift Violet Blonde
  • 11.21 - Super High Lift Violet Ash Blonde
  • OSS - Super High Lifting Reinforcer

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Discover the shade

Excellent for neutralizing unwanted orange tones. Ideal for natural lightening effect.
What's inside?
All Ingredients
AQUA (WATER), GLYCERIN, CETEARYL ALCOHOL, DISTEAROYLETHYL DIMONIUM CHLORIDE, STEARAMIDOPROPYL DIMETHYLAMINE, ISOAMYL LAURATE, PARFUM (FRAGRANCE), AMODIMETHICONE, PHENOXYETHANOL, LACTIC ACID, COCAMIDOPROPYL BETAINE, ETHYLHEXYLGLYCERIN, TRIDECETH-12, BASIC RED 51, BASIC YELLOW 87, CETRIMONIUM CHLORIDE, ETHYLHEXYL METHOXYCINNAMATE, MACADAMIA TERNIFOLIA SEED OIL, ALOE BARBADENSIS LEAF JUICE, HYDROLYZED WHEAT PROTEIN, PYRUS MALUS (APPLE) FRUIT EXTRACT, TARTARIC ACID, CITRIC ACID, CITRUS LIMON (LEMON) FRUIT EXTRACT , HYDROLYZED GRAPE SKIN, HYDROLYZED WHEAT BRAN, SODIUM BENZOATE, POTASSIUM SORBATE

Our (not so) secret formula

Aloetrix

An extraordinary complex containing Aloe Vera, Wheat Proteins and UV filters that helps make the hair soft and silky and protects the hair fibre.

Argan Oil

Rich in Omega 3, Omega 6 and Vitamin E, it restores the hair’s vitality and silkiness. Of natural origin, it is renowned for its revitalising properties.

The Difference

Impeccable Coverage*

Color appears recently applied, even after 1 month!**

Shine***

Hair looks bright and shiny.

Combability

Combability improves progressively after each color treatment.****
*Application tests on models.
**After 12 washes, Yellow Color retains up to 80% of its intensity. Instrumental test conducted on the shade red 5.66.
***Hair treated with Yellow Color increases its shine by up to +30%, in comparison with untreated natural hair. Instrumental test conducted on shade red 5.66.
****Improved combability measured on damaged hair, after 3 treatments with yellow 5.66.

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