A new toning experience
Supreme care & shine toning gel for blondes and brunettes
What's inside?
AQUA (WATER), PROPYLENE GLYCOL, ETHOXYDIGLYCOL, HYDROXYETHYLCELLULOSE, ISOPROPANOLAMINE, SODIUM POLYACRYLATE, PEG-40 HYDROGENATED CASTOR OIL, TOLUENE-2,5-DIAMINE SULFATE, SODIUM SULFITE, ERYTHORBIC ACID, TETRASODIUM EDTA, PARFUM (FRAGRANCE), HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCl, POLYQUATERNIUM-7, m-AMINOPHENOL, 2,4-DIAMINOPHENOXYETHANOL HCl, CARBOMER, ETHYLHEXYL METHOXYCINNAMATE, RICINUS COMMUNIS (CASTOR) SEED OIL, ZEA MAYS (CORN) OIL , SODIUM BENZOATE, HYDROLYZED WHEAT PROTEIN, ACRYLATES/METHACRYLAMIDE COPOLYMER, ALOE BARBADENSIS LEAF EXTRACT, CHENOPODIUM QUINOA SEED EXTRACT, CAMELLIA JAPONICA SEED OIL, CAMELLIA SINENSIS SEED OIL, CAMELLIA JAPONICA FLOWER EXTRACT, CAMELLIA JAPONICA SEED EXTRACT, POLYSORBATE 80, PHENOXYETHANOL, SODIUM LAURYL SULFATE, POTASSIUM SORBATE
How do I use it?
Apply to damp or dry hair with a brush or bottle. Follow the mixing ratio Toners-Peroxide 1:2 (adjust ratio to 1:3 for a less intense result).
Processing time: 10 minutes. The processing time can be increased to 20 minutes for more intense results.
Once completed, rinse properly with shampoo.
Processing time: 10 minutes. The processing time can be increased to 20 minutes for more intense results.
Once completed, rinse properly with shampoo.
Features
The demi-permanent colors to give your clients’ hair that special touch of light. Available in 6 nuances for blondes and brunettes.
For blondes: CREAMY SAND (31), SWEET VIOLET (2), PEARL DREAM (21), METALLIC ASH (1).
For brunettes: DUSTY GREY (17), DEEP MATTE (7).
For blondes: CREAMY SAND (31), SWEET VIOLET (2), PEARL DREAM (21), METALLIC ASH (1).
For brunettes: DUSTY GREY (17), DEEP MATTE (7).
Why is it sustainable?
All of our ingredients are vegan and naturally sourced, because using these products not only protects one's beauty but is also important for environmental protection and respect for animals. Pure Toners is also free from ammonia, MEA, alcohol, resorcinol and silicones
Our (not so) secret formula
Quinoa
This “superfood” helps to protect and intensively repair the hair. It also improves color absorption, increasing its longevity.
Camellia Oil
This precious oil – in synergy with castor and green tea oils – ensures the hair fiber remains hydrated, soft, and shiny even after styling with hot tools.
![The features - Modulo prodotti](/sites/default/files/styles/editorial_2_columns/public/2023-06/Rectangle%201.png.webp?itok=0eKiWCct)
THE FEATURES
Here’s why you’ll (probably) love it
There are at least 3 reasons why our Pure Toners will make your looks stand out:
- The patented gel texture adds sensory pleasure to color services, makes it quick and easy to mix it with the oxidant and provides better adherence to the hair during application and processing.
- The presence of MIPA, an alkaliser that is more respectful of the hair fiber, compared to those commonly used in hair color.
- The extraordinary gentleness of the formula is also ensured by being free of ammonia, MEA, alcohol, resorcinol and silicones.
The Difference
Happiness is
colorful!
*Instrumental test on bleached hair, compared to non-treated hair**Instrumental test on bleached hair, compared to non-treated hair
***Instrumental test on bleached curly hair, compared to the same hair analysed prior to treatment with pure toners
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+ 137% Brightness**After use.
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+ 54% Combability*Hair evidently more hydrated.
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Plus More hydration* and Flawless curls***More moisturization after every application and perfect, damage-free curls.
Our support,
always by
your side!
Give your customers the full Yellow Professional experience with our step-by-step brochure dedicated to the Color line. Discover all the shades and the products that will let your clients' hair shine brighter than ever.
![YEPRO-Education](/sites/default/files/styles/editorial_2_columns/public/2023-07/YEPRO-Education_1200x1200.jpg.webp?itok=O9-VoSlI)
EDUCATION
The more you know, the more you grow
Wondering how to use the product in your salon? Or just looking for some tips to unleash the benefits of Pure Toners? Discover an archive of dedicated materials in the Education section.