PURE TONERS

Deep Matte .7

SKU PF023384
Tube - 100 ml
Patented Gel Texture
Supreme care & shine toning gel for blondes and brunettes
The demi-permanent colors to give your clients’ hair that special touch of light. Available in 6 nuances for blondes and brunettes.

For blondes: CREAMY SAND (31), SWEET VIOLET (2), PEARL DREAM (21), METALLIC ASH (1).

For brunettes: DUSTY GREY (17), DEEP MATTE (7).
Apply to damp or dry hair with a brush or bottle. Follow the mixing ratio Toners-Peroxide 1:2 (adjust ratio to 1:3 for a less intense result).
Processing time: 10 minutes. The processing time can be increased to 20 minutes for more intense results.
Once completed, rinse properly with shampoo.
Color :
  • 8.44+ - Light Intense Copper Blonde
  • 7.4  - Medium Copper Blonde
  • 8.4  - Light Copper Blonde
  • 9.4  - Very Light Copper Blonde
  • 6.45 - Dark Copper Mahogany Blonde
  • 7.45 - Medium Copper Mahogany Blonde
  • 4.22S - Medium Ultra Intense Violet Brown
  • 5.22S - Light Ultra Intense Violet Brown
  • 6.41 - Dark Copper Ash Blonde
  • 8.41 - Light Copper Ash Blonde
  • 7.66 - Medium Intense Red Blonde
  • 5.26 - Light Violet Red Brown
  • 6.26 - Dark Violet Red Blonde
  • 5.66S - Light Super Intense Red Brown
  • 6.66S - Dark Super Intense Red Blonde
  • 7.17 - Medium Ash Matte Blonde
  • 9.17 - Very Light Ash Matte Blonde
  • 6.7 - Dark Matte Blonde
  • 4.51 - Medium Mahogany Ash Brown
  • 6.51 - Dark Mahogany Ash Blonde
  • 5.53 - Light Mahogany Golden Brown
  • 6.53 - Dark Mahogany Golden Blonde
  • 7.53 - Medium Mahogany Golden Blonde
  • 5.35 - Light Golden Mahogany Brown
  • 6.35 - Dark Golden Mahogany Blonde
  • 7.35 - Medium Golden Mahogany Blonde
  • 5.32 - Light Golden Violet Brown
  • 6.32 - Dark Golden Violet Blonde
  • 7.32 - Medium Golden Violet Blonde
  • 8.32 - Light Golden Violet Blonde
  • 9.32 - Very Light Golden Violet Blonde
  • 5.00 - Light Intense Brown
  • 6.00 - Dark Intense Blonde
  • 7.00 - Medium Intense Blonde
  • 8.00 - Light Intense Blonde
  • 9.00 - Very Light Intense Blonde
  • 1 - Black
  • 2 - Darkest Natural Brown
  • 3 - Dark Natural Brown
  • 4 - Medium Natural Brown
  • 5 - Light Natural Brown
  • 6 - Dark Natural Blonde
  • 7 - Medium Natural Blonde
  • 8 - Light Natural Blonde
  • 9 - Very Light Natural Blonde
  • 10 - Lightest Natural Blonde
  • 4 - Cool Medium Natural Brown
  • 5 - Cool Light Natural Brown
  • 6 - Cool Dark Natural Blonde
  • 7 - Cool Medium Natural Blonde
  • 8 - Cool Light Natural Blonde
  • 9 - Cool Very Light Natural Blonde
  • 8.11 - Light Intense Ash Blonde
  • 6.11 - Dark Intense Ash Blonde
  • 7.11 - Medium Intense Ash Blonde
  • 4.1 - Medium Ash Brown 
  • 5.1 - Light Ash Brown
  • 6.1 - Dark Ash Blonde
  • 7.1 - Medium Ash Blonde
  • 8.1 - Light Ash Blonde
  • 9.1 - Very Light Ash Blonde
  • 10.1 - Lightest Ash Blonde
  • 10.01 - Lightest Soft Ash Blonde
  • 7.21 - Medium Violet Ash Blonde
  • 8.21 - Light Violet Ash Blonde
  • 9.21 - Very Light Violet Ash Blonde
  • 10.21 - Lightest Violet Ash Blonde
  • 9.2 - Very Light Violet Blonde
  • 1.11 - Blue Black
  • 1000 - Blue
  • 000 - Lifting Reinforcer
  • 410 - Ash Intensifier
  • 6000 - Red Intensifier
  • 5.3 - Light Golden Brown
  • 6.3 - Dark Golden Blonde
  • 7.3 - Medium Golden Blonde
  • 8.3 - Light Golden Blonde
  • 9.3 - Very Light Golden Blonde
  • 7.13 - Medium Ash Golden Blonde
  • 8.13 - Light Ash Golden Blonde
  • 9.13 - Very Light Ash Golden Blonde
  • 7.31 - Medium Golden Ash Blonde
  • 8.31 - Light Golden Ash Blonde
  • 9.31 - Very Light Golden Ash Blonde
  • 10.31 - Lightest Golden Ash Blonde
  • 11.00 - Super High Lift Natural Blonde
  • 11.11 - Super High Lift Ash Blonde
  • 11.20 - Super High Lift Violet Blonde
  • 11.21 - Super High Lift Violet Ash Blonde
  • OSS - Super High Lifting Reinforcer

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A new toning experience

Colors that offer pure tone and ultra-cosmetic results combined in a patented formula, that is gentle on the hair fiber, allowing you to:
  • tone bleached hair and neutralize unwanted tones
  • create original new tones
  • maintain the color between highlight services
What's inside?
All Ingredients
AQUA (WATER), PROPYLENE GLYCOL, ISOPROPANOLAMINE, ETHOXYDIGLYCOL, HYDROXYETHYLCELLULOSE, SODIUM POLYACRYLATE, SODIUM SULFITE, TOLUENE-2,5-DIAMINE SULFATE, HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCl, CITRIC ACID, ERYTHORBIC ACID, PEG-40 HYDROGENATED CASTOR OIL, TETRASODIUM EDTA, PARFUM (FRAGRANCE), POLYQUATERNIUM-7, 2,4-DIAMINOPHENOXYETHANOL HCl, CARBOMER, ETHYLHEXYL METHOXYCINNAMATE, RICINUS COMMUNIS (CASTOR) SEED OIL, ZEA MAYS (CORN) OIL , SODIUM BENZOATE, HYDROLYZED WHEAT PROTEIN, ACRYLATES/METHACRYLAMIDE COPOLYMER, ALOE BARBADENSIS LEAF EXTRACT, CHENOPODIUM QUINOA SEED EXTRACT, CAMELLIA JAPONICA SEED OIL, CAMELLIA SINENSIS SEED OIL, CAMELLIA JAPONICA FLOWER EXTRACT, CAMELLIA JAPONICA SEED EXTRACT, POLYSORBATE 80, PHENOXYETHANOL, SODIUM LAURYL SULFATE, POTASSIUM SORBATE
Why it is sustainable
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All of our ingredients are vegan and naturally sourced, because using these products not only protects one's beauty but is also important for environmental protection and respect for animals. Pure Toners is also free from ammonia, MEA, alcohol, resorcinol and silicones

Our (not so) secret formula

Quinoa

This “superfood” helps to protect and intensively repair the hair. It also improves color absorption, increasing its longevity.

Camellia Oil

This precious oil – in synergy with castor and green tea oils – ensures the hair fiber remains hydrated, soft, and shiny even after styling with hot tools.

The Difference

Brightness**

After use.

Combability*

Hair evidently more hydrated.

More hydration* and Flawless curls***

More moisturization after every application and perfect, damage-free curls.
*Instrumental test on bleached hair, compared to non-treated hair
**Instrumental test on bleached hair, compared to non-treated hair
***Instrumental test on bleached curly hair, compared to the same hair analysed prior to treatment with pure toners

Choose two colors to compare